Advertising & Marketing on JobsOver50.com
First, a Few Statistics from JobsOver50
Did you know that...
- The 50+ demographic will continue to grow by 49.1% for the next few years, 5 times the growth rate of the rest of the workforce? Baby Boomers make up 1/3 of the US workforce today and there are not enough younger workers to replace them!
- In 1990 the desk of most 40 year old workers had a PC? Those same workers are now 61 with 21 years of computer experience and have been online since the beginning of the web!
- Age 50+ workers have proven to be more client/customer oriented? This is effective in face-to-face communication and customer service jobs.
- Workers aged 50+ are 3 times more likely to stay at their job? This demographic is flexible regarding schedules, pay and benefits.
- From 2004 through 2010, workers age 35-44 declined by 19%, workers age 45-54 increased by 21% and workers age 55-64 increased by 52%?
These remarkable trends will continue for many more years. Employers need to devise a long-term strategy that supports 50+ workforce development in order to remain competitive.
Sources: US Dept of Labor, Retirement Jobs, US Census Bureau, Center for Retirement Research
Advertising & Marketing Optional services available through JobsOver50
(JobsOver50.com is a proud member of the GoliathJobs Network, the #1 Employment Service on the Web)!
Banner Ads - embedding a graphic on our pages, sub-pages & blogs
This form of online advertising entails embedding an advertisement into our web pages within clear view of our users. We make it a point to not distract the user or stray from the main purpose of the site thus only offering 1 banner ad per page (except for the myDiscounts pages). Because of our visibility, this medium drives traffic to the advertiser's business & website with incredible volume. In addition to premium placements, such as the main landing pages, these advertisements can also be placed on other click-through pages, sub-pages and blogs.
myDiscounts - advertise discounted products & services to our entire audience
What is this?- This is a cost-effective venue that local & national merchants use to target our audience. This page, titled "myDiscounts," is a webpage that all registered users (baby boomers, retirees, students, alumni, college staff & employers) have access to at any time. It features discounts, incentives and promotions toward products & services.
The main page in this section has an index. Advertising is desirable on this landing page as well. All users have to go here in order to select the product or service they are looking for. There is a click-through that takes the user to the service they requested. Advertising here is cost-effective and serves as the front-line for your category.
Advertising on the product/service pages mentioned above consists of lower cost banner ads that must relate to the product or service being offered. These ads (local or national) are geographically controlled to reach the right user in the right location. For example, clicking on "books" takes the user to a page with bookstores & websites. Amazon, Barnes & Noble, Half.com are all here. A local pizzeria can be found here as well if the user selects "food."
Employer Showcase & Highlighted Jobs - display your organization and job postings as a banner ad
An employer can bold, highlight & animate job postings throughout the site and have their company name showcased as a banner ad. This is done in the fashion of a traditional banner but is geared towards the employer and their related job postings. When a user clicks the ad, it will take him or her directly to a showcase page with company information, job postings and other information the employer wishes to display. This is an effective venue if an employer wants their jobs to really stand out from the rest!
Focus Group & Market Research Services - ascertain market interest for your company, product or service
GoliathJobs offers focus group and market research services to organizations interested in targeting our demographic and ascertaining market interest. Our team can create & execute focus groups directly into the applicable demographic. This applies accuracy to a product/service campaign and ultimately a significant ROI. Our team will produce a high-quality, easy-to-read report at the end of the focus group process.
A focus group is a form of qualitative research that includes an interviewer and several qualified respondents. Respondents are asked about their feelings towards a product, service, concept, advertisement, or packaging. Questions are usually asked in an interactive group setting where all parties are free to talk. This can take place online or at one of our facilities.
Focus groups are an important tool for acquiring feedback regarding new products, services or topics. In particular, focus groups allow companies wishing to develop a new product to discuss, view and test the product before it is made available to the public. This can provide valuable information about the potential market acceptance.
Our unique model, and accurate respondent universe, is cost effective for any organization.
Customized Career Service Solutions - premium feature for branding, custom URL, reporting tools, etc
Quite simply, GoliathJobs will build you a site powered by our engine. The sky-is-the-limit! Consider premium features such as branding, custom URL, detailed reporting tools, closed-end API and much more. Tell us what you need and we can make it happen - at the lowest price!
Contact Us to Get Started!
Call (203) 989-0855 for more information & pricing. You can also email us via the Contact Us link below.